Lingering somewhere between the mystique of Kate Bush, the enormous dance-pop of Katy B and Alex Clare's epic dub-electro, London's Hit The Switch is a special kind of EP that'll rock your very core. Feel those butterflies. -Line of Best Fit

Dark Pop Princess Claire London has blown away the competition with her amazing, sinfully delightful lyrics and a beat that makes you swoon. - Stage Buddy

London has an all-powerful voice – it falls inconceivably low – but it also turns-on-a-blade to become keen and dazzling… - RawRamp

“[Hit The] Switch” has its share of old-fashioned fire, chiefly thanks to London’s voice, which clambers from intimate purr to throaty howl and back again." -Jeff Giles for Popdose.com